CLINICALLY PROVEN.
CREATED WITH UK DENTISTS.
VEGAN FRIENDLY.
CRUELTY FREE.
PEROXIDE FREE.
We’re passionate about our products, and experts in delivering high-performing, clinically proven teeth whitening and oral care solutions approved by UK dentists. The Polished London formula is free from hydrogen peroxide, which can cause damage to teeth and gums, leading to pain and sensitivity. Instead, we use PAP, a revolutionary active ingredient which is 100% peroxide-free. Our non-invasive treatments provide effective, long-lasting results you’ll fall in love with.
100% vegan and cruelty-free
We are proudly PETA-approved. None of our products or ingredients has been tested on animals – and never will be.
Clean and safe
We use natural oral health-boosting extracts including aloe vera, vitamin E and leaf extracts. Our products are not only gluten- and palm oil-free, but are also free from harsh cleaning chemicals, such as sodium lauryl sulfate (SLS), that can cause irritation. Because we care about your smile.
Formulated in UK laboratories
90% of our products are formulated and manufactured in the UK, home to some of the highest cosmetic formulation standards in the world.